From M&C Saatchi AB's 'Sex Is For Everybody' Campaign

M&C Saatchi is selling several agency subsidiaries in its global network to local managers. 

The London-based firm said the moves were in line with its strategy to “simplify its operating structure and improve efficiency across the group.”  

The firm has struck deals with the managers of both its Swedish operation, M&C Saatchi AB (located in Stockholm), and its unit in Hong Kong, M&C Saatchi Spencer Hong Kong Ltd. 

It will retain a 30% stake in the Swedish firm while shedding all of the Hong Kong operation. Both operations are expected to post pre-tax operating losses for 2023. 

Work from M&C Saatchi AB includes a recent campaign titled “Sex Is For Everybody,” on behalf of sex education non-profit RFSU and the Swedish Disability Rights Federation.  

The agency also said it was in talks to sell Singapore-based M&C Saatchi Holdings Asia to local executives.