• by Fern Siegel , January 9, 2024

London-based BMB has made two senior appointments.

Flora Joll was named head of strategy, while Matt Bonny was promoted to a new post: head of growth.

Joll reports to CEO Jason Cobbold and works closely with BMB chair-founding strategy partner David Bain. She will work on key U.K. and global clients, including Samsung, Nike, Farrow & Ball, La Famiglia Rana, Breast Cancer Now, Menabrea and Bonne Maman.

Previously, Joll was strategy director at Creature London, working on the Dunelm, Edinburgh Napier and Jose Cuervo accounts. Before that, she was strategy director at Now Advertising and also held senior planning roles at BETC London and Leo Burnett Group UK. Joll began her career at MullenLowe.

"BMB has an excellent pedigree and an ambition ideally suited for the choppy waters everyone in the industry is navigating. While AI is still name-checked to an almost reflexive degree, the concept of humanity becomes stretchier, trickier and all the more important to capture in a way that resonates with consumers," Joll told Agency Daily.

advertisement

advertisement

"We’ve got a plethora of meaty briefs, but I am especially excited about incoming from Farrow & Ball on the strength of the work already out there, the next stage in our ongoing campaign created with the LTA and a new product launch from Kerry Foods," she added.

Bonny will be responsible for developing BMB’s new business and marketing strategy. He joined BMB in 2019 from VCCP. Bonny has managed campaigns for Nike across Europe, Farrow & Ball, innocent and Gymbox. He was part of the team that won the pitch for Italian premium beer brand Menabrea.

This year, the agency, which is owned by Chiel Worldwide, has also added the Lawn Tennis Association to its client list and launched a major pan-European campaign for FREENOW.

BMB's work for Breast Cancer Now — “The Chat” — won multiple awards last year, including two Cannes Lions in June. The agency's mantra, despite ongoing technology changes, is: "the most human brand wins."