• by Richard Whitman , Columnist, January 8, 2024

Apple - The Greatest from Kim Gehrig on Vimeo.

Over the years, Apple has made some great commercials, so it’s not surprising that the Television Academy named one of several spots nominated for 2023’s outstanding commercial, as the greatest one of the year. And by that, I mean it won the Emmy award for the outstanding commercial category during the academy’s Creative Arts Emmy awards presentation.

The spot, one of three Apple commercials nominated in the category, celebrates how Apple technology – especially the iPhone – augments the accessibility of various physically challenged people depicted in the spot.

It’s an inspiration for all of us.

See the spot above, courtesy of its director Kim Gehrig, on Vimeo.