If you weren’t at CES last week then you probably missed Samsung’s takeover of the Exosphere in Las Vegas January 8. 

The takeover, orchestrated by BBH Singapore featured a tie-in with Doctor Strange from Marvel Studios’ “What If…?” (all episodes now streaming only on Disney+).  

According to the agency the takeover teased “a new era for mobile and provided a glimpse of an upcoming feature that will allow users to make epic discoveries just by drawing circles.” 

Users will be able to “open new worlds with the simplest of actions,” says Sascha Kuntze, Chief Creative Officer at BBH Singapore. “Everything will change, just like that,” he adds.  

And you guessed it, the new feature is available on Galaxy’s first AI phone which was unveiled this week at the Galaxy Unpacked event (Jan. 17) in the SAP Center in San Jose, CA.   

BBH Singapore created this film about the new Samsung phone.  

After Galaxy Unpacked, a series of films developed by the agency will be released globally over the coming weeks.