• by Fern Siegel , January 29, 2024

Ad agency Allen & Gerritsen has been selected as the agency of record by The Giant Company after a competitive search.

Guided by its tag "For Today’s Table," the omnichannel grocery retailer serves millions of shoppers in 190 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia. A&G will handle the company's portfolio of brands: Giant, Martin's Giant Heirloom Market, Giant Direct and Martin's Direct.

"Together, we’ll continue to show customers there’s a reason The Giant Company has been a part of the foundation of so many families — and their meals — for generations,” said Joanna Crishock, vice president of marketing and commercial planning.

The new partnership will include brand strategy, messaging strategy, campaign and activation development, and measurement/data strategy. Ads will appear cross-platform: TV and digital video, print, radio, OOH, social, digital and mobile experience and in-store.

A&G's client work includes Blue Cross-Blue Shield of Massachusetts, Keurig Commercial and Ameresco.

The Giant Company is owned by Ahold Delhaize.