• by Fern Siegel , April 8, 2024

B2B marketing agency BBN added two new Asia-Pacific agencies to its partnership, strengthening its presence in the region.

Brew Interactive, a digital marketing agency headquartered in Singapore, focuses on content media and account-based marketing. Custom Media, a full-service B2B agency located in Tokyo, works to bridge the gap between Japan and the world.

Annette Poyser, BBN executive director, said: “Unlike a traditional network of agencies, BBN is a true partnership where we share information, procedures and the common goal of how to best serve clients in any corner of the world. The addition of both agencies bolsters BBN’s presence in APAC, a strategic and growing region for B2B marketing.”

Marcus Ho is the managing director at Brew Interactive, while Robert Heldt is CEO-co-founder of Custom Media. Both welcomed the alliance, citing the diverse global talent pool that would grow their businesses and enhance client services.

BBN draws on independent agencies with a variety of highly specialized skill sets to provide a one-agency experience.

BBN partners work in 60 offices spanning 29 countries. BBN Partners says it has 500 clients from 23 different B2B sectors generating in excess of $185 million in global billings.