• by Teresa Buyikian , April 24, 2024

It’s safe to say avocados have been having a moment for the last decade. From avocado toast to smoothies, the creamy green fruit is everywhere. And now Shake Shack is getting in on the avo-action by teaming up with Avocados From Mexico to promote the popular add-on.

The chain, which touts avocados that are “freshly hand-sliced in-Shack every day, [with] no prepacked spreads in sight” will give away free avocado add-ons from April 25through 28 for any sandwich or burger ordered in-Shack, via the Shack App or on shakeshack.com.

“Fresh avocado was one of the most-requested items from guests before we added it to our menu in 2021,” Shake Shack CMO Jay Livingston told Marketing Daily.

And some Shake Shack patrons will be in for a more educational avocado experience. The chain is also introducing Avocado Experts, who will assist customers in selecting their add-on and provide a tableside slicing demonstration -- at select locations in Brooklyn, New York;  Philadelphia, Miami, Dallas and Santa Clara and Long Beach, California.

“The core of Shake Shack has always been premium ingredients. We’re teaming up with Avocados from Mexico to show guests how seriously we take our ingredients and why we’re hand-slicing avocados in our Shacks daily,” added Livingston. “The experience we’re offering shows our dedication to bringing elevated experiences to our guests.”

Those not near one of the aforementioned locations can still get in on the avocado goodness by entering to win a trip to New York City and visit to the Shake Shack Innovation Kitchen, where they will "enjoy an exclusive avocado menu courtesy of Avocados From Mexico.” Customers can log on to ShakeShackAvocadoSweeps.com to enter.