• by Teresa Buyikian , April 24, 2024

Everyone loves a cookie -- especially when the purchase of that cookie helps the customer’s local community.

Tim Hortons has brought back its annual Smile Cookie campaign from April 29 through May 5. One hundred percent of the profits ($1.50 per cookie) from the sale of the Smile Cookie -- a Tim Hortons Chocolate Chunk Cookie hand-decorated with a blue and pink icing smile -- will be donated. The recipients, over 25 charity and community groups across the U.S., are selected by local store owners and include children-focused organizations, hospitals and community care organizations

"Every year, we look forward to this impactful charitable campaign that empowers guests to support important causes close to home while also enjoying delicious and adorably decorated Smile Cookies," said Katerina Glyptis, president of Tim Hortons U.S., in the release. "Last year, our guests' engagement led to a new record, raising over $400,000 for local youth and community organizations — and we're looking forward to even more impact this year."

Guests can also purchase a Smile Cookie Plushie or a Smile Cookie Personality Pins, with profits also benefiting the selected organizations. Customers are encouraged to use the hashtag #SmileCookie on social media, posting pics with their cookies or organization.

Launched in 1996 in Canada, Tim Horton’s Smile Cookie campaign originally only raised funds for the Hamilton Children's Hospital in Ontario. Since its beginnings, the charitable effort has raised more than $80 million across Canada and the United States for charities. Organizations can apply to become a recipient of the Smile Campaign by submitting their application on the website by the December before the annual spring event.

The North American coffee chain celebrated its 60^th anniversary this year. Tim Hortons currently operated more than 5,700 stores in Canada, the United States and globally.