St. Petersburg, FL-based luxury catamaran maker Aquila Power Catamarans has selected ad agency Spark (based in nearby Tampa) as its brand marketing agency to drive global brand strategy and creative direction.   

According to the companies, it’s the first time Aquila has engaged an agency to take on this type of comprehensive agency role, signaling a new chapter in the company’s global marketing efforts.  

The client is expanding operations across the Americas, APAC, and Europe and touts its boating design capabilities as both “leading edge” and eco-friendly.   

Spark is tasked with developing a cohesive global brand story supported by creative campaigns and marketing strategies, that spotlight Aquila's product lineup ranging from offshore and sport models to luxury and yachting lines. Spark will also support the launch of new products.   

Jean Raas, Managing Director of Aquila USA, said, "As we continue to push the boundaries of design and manufacturing excellence, Spark’s expertise will be key in driving our global presence and connecting with our audience on a deeper level. This collaboration is not just about brand building; it's about setting a new standard for luxury catamarans and ensuring Aquila leads the way in innovation, sustainability, and customer satisfaction."  

Spark has experience in the category previously working with companies like Bertram Yachts and MarineMax.  

Spark has also worked with Norwegian Cruise Lines, Marriott International, Visit Florida and others. Last year it won creative agency duties for Brand USA.