• by Fern Siegel , April 30, 2024

The latest success of Steve Martin and Martin Short, Hulu’s “Only Murders In The Buildings,” is slated for a fourth season, possibly debuting later this year.

For now, the duo has added an ad campaign to their longtime partnership.

The new Wells Fargo campaign, “Be a 2%er,” by BBDO New York features the pair in a series of humorous spots, either shopping or dining. Short, the credit-card holder, is happy to pay. And Martin is happy to have Short foot the bill. 

The campaign is centered around the idea of being a “2%er” — cardholders who value the unlimited 2% cash-back they earn on purchases with their Wells Fargo active cash credit card. 

The campaign runs on TV, OLV, digital, social and owned properties. Spot include "Bookstore,""Plant Store" and "Restaurant."

The pair collaborated on the script, producing a series of spots that highlight their friendship.

“We wanted to make funny, likable work that people would remember and associate with this card from Wells Fargo, which is easier said than done. But having Steve Martin and Martin Short as our leads certainly made our jobs easier,” said Greg Ketchum, BBDO executive creative director.

Krista Phillips, executive vice president, head of consumer credit cards and consumer lending marketing, Wells Fargo, added: “Who better than this iconic duo to represent our best cash back credit card?”

BBDO New York client work also includes Dunkin’ Donuts, Allianz, FedEx and M&Ms.