• by Fern Siegel , May 8, 2024

Billie Media, a New Zealand-based OOH agency, has been acquired by Billups, a global OOH managed-services agency that works with advertisers and agencies to enhance media performance via an analytics platform.

Billie Media client work includes Prime Video's "The Boys" and "Hotel Transylvania," Go See, Boring Oat Milk and Silver Fern Farms.

Financial terms were not disclosed.

Billups has been on a buying spree. Since 2023, it acquired Outsight, TAC Media and OOH Labs.

“The Australia and New Zealand out-of-home market is a billion-dollar-plus advertising opportunity,” said Benjamin Billups, co-founder of Billups. “Billie Media’s core local focus on expertise, data and tech will help enhance our promise to advertisers for a solutions-focused, centralized and accountable approach to driving engagement and value through out-of-home experiences.”

Founded in Auckland in 2021, Billie Media is invested in outdoor media solutions across Australia and New Zealand. The agency has developed in-house technology, creative optimization and measurement solutions.

Ben Poole, director and co-founder, Billie Media, added: “Our customers will get tremendous benefit from the centralized, global offering Billups brings to Australia and New Zealand. With the support of a cross-border, market-leading partner, we can give advertisers confidence, value and accountability in buying OOH media wherever their customers may be.”

This acquisition brings Billups’ full suite of OOH solutions and services to the ANZ market.