Local businesses will more than double their paid search to $987 million this year from $418 million in 2005, according to a new Borrell Associates report, "2006 Local Search Advertising." The report
also predicts that paid search spending by local businesses will continue to grow for the next several years, climbing to 1.7 billion in 2007 and reaching $4 billion by 2010--at which time it will
account for 47 percent of local online advertising. -- Wendy Davis