Coca-Cola Co., JCPenney and Monster Worldwide are participating in a multi-market test of Microsoft's new Office Live, Windows Live Mail and MSN Spaces platforms, the software giant announced
Wednesday morning. The tests, which are part of a deeper push by Microsoft to develop new advertising platforms, include 20 global marketers. Results of multiple formats being tested will be used to
determine which of the new ad offerings deliver the greatest ROI for marketers and consumers. -- Joe Mandese
