Proving the rules for online viral campaigns may in fact be different then for over-the-air and cable TV ads, adult film star Jenna Jameson stars in the first of a series of new advertising podcasts
created for sneaker maker Adidas. The campaign, created by New York-based Tronic, utilizes a whack-the-mole theme in which Jameson attempts to "pound the living daylights out of six cute little
gophers that keep popping out of a coin-fed machine." The podcast is part of the revival of adiColor, a 1983 Adidas campaign in which Adidas shoes could be personalized with colorful markers.
