Arena Communications, a division of MPG, the media agency for global marketing communications group Havas, has been awarded the media account for Wal*Mart Mexico. Arena Communications will manage the
account from its Mexico City headquarters. Arena will be responsible for media strategy, planning and buying throughout all Mexico for Wal*Mart. The assignment follows a review that began last
February among the following agencies: Carat, Mediaedge:cia, Initiative, Starcom, Control Media and the incumbent, Mindshare. Billings were not disclosed.
