TBS Offers 'Very Funny' Spots To Keep Viewers Tuned
Jun 27, 2006, 8:33 AM
In a new initiative that puts some pressure on agencies to come up with witty creative, TBS will encourage viewers to stay tuned for a commercial break with the promise of "very funny" spots to come. The network will launch the tactic on Oct. 2 during its two-hour block of "Everybody Loves Raymond" episodes on Mondays. During each of the four episodes, the first spots will be promoted on-air as "very funny"--also the tagline for the TBS network--and viewers will be urged not to reach for the remote. The humorous spots will occupy a shorter 60-second pod, according to Mediaweek, which first reported the TBS initiative.