Warner Bros. will promote its holiday DVD titles using large plasma screens at participating "Santa Claus" photo franchises in malls around the country this holiday season. The plasma screens are
operated by Mall Television Networks, a place-based video network with installations in almost 400 malls in 46 states. The "Holiday Showcase" will include talent interviews and behind-the-scenes
footage from several movies, including "The Polar Express," "How The Grinch Stole Christmas," and "Molly: An American Girl on the Homefront."
