With a quarter of the 2006-2007 National Football League schedule on the books, ESPN's $8.8 billion gambit to bring the Monday night franchise to cable has been triumphant. Over the course of six
games, ESPN began MNF on Sept. 11 with a regional doubleheader slate, the network is averaging 12.9 million total viewers and 7.1 million adults 18-49, making it the No. 1 network on Monday nights in
the demo.
