Meredith Buys ReadyMade, Multimedia Brand Targets Key Adult Demos

  • November 6, 2006
Meredith Corp. has completed the acquisition of ReadyMade, a multimedia brand targeting adults in their 20s and 30s. The ReadyMade brand includes a do-it-yourself lifestyle magazine; Web site; branded book; and branded products, such as project plans and kits; and custom-marketing operations. ReadyMade magazine, which launched in December 2001, is published bimonthly. It was a National Magazine Award finalist in the General Excellence category in 2005 and 2006. Meredith plans to increase ReadyMade's circulation to 200,000 for 2007.

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