IAG Research Tuesday named Jean-Philippe Maheu COO of the fast-growing TV research company. Maheu previously was CEO of behavioral marketing firm Direct Revenue, and had been a top executive at
digital agency Razorfish prior to its merger with aQuantive's Avenue A. Also at IAG, David Wyler has been promoted to senior vice president and general manager of the company's consumer panel from
senior vice president of IAG's network division.
