Tokyo Stores To Beam Offers To Shoppers

  • December 28, 2006
Stores in central Tokyo are set to beam news of special offers, menus and coupons to passers-by in a trial run of a radio-tagging system. The Tokyo Ubiquitous Network Project is scheduled to run from Jan. 21 to March 10 in the glitzy Ginza district. Shoppers will receive information from shops through a network of radio-frequency identification tags, infrared and wireless transmitters. Shoppers can rent a reader or get the information on their cell phones.
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