Ford To Bring Back Taurus Name

  • February 7, 2007
Ford Motor Co. will rename its slow-selling Five Hundred model the Taurus, a name Ford previously used for a car that became the nation's top seller, the Associated Press reported yesterday. The Taurus, considered by some the car that saved Ford, revolutionized the way autos look and feel when it was introduced in 1985. The Dearborn-based automaker ceased production of the Taurus in October after 21 years and sales of nearly 7 million, perplexing many industry analysts and former Ford executives who said the brand name had great value.
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