News Brief
Hill, Holliday Launches New Broadcast Spot Buying Unit in San Francisco
Sep 24, 2003, 12:00 AM
Hill, Holliday on Wednesday announced the launch of a new broadcast spot buying unit in the agency's San Francisco office. Andrea Bouchante, who joins Hill, Holliday as associated media director, will oversee this new capability. The move comes on the heels of Hill, Holliday recently picking up media duties for 24 Hour Fitness, a fitness center chain. A 20-year veteran of media buying, Bouchante has a proven track record of success in media planning and negotiation. She has worked in all facets of media across a broad spectrum of clients including "got milk?", Bank of America, Levi-Strauss, Dreyer's Ice Cream and Discovery Networks. Bouchante will manage the 24-Hour Fitness, State Farm Insurance and Tilia Foodsaver broadcast buying assignments. She will also play a role in soliciting media-only and general new business in the San Francisco office.
Recent MediaDailyNews Articles
-
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ...
Be the first to comment on "Hill, Holliday Launches New Broadcast Spot Buying Unit in San Francisco"
Leave a Comment