• April 6, 2007

Despite emerging technologies that compete with radio, the medium is holding its own, says a new American Media Services Radio Index. The poll found that most Americans continue to listen to radio the old-fashioned way: on the radio. They are, however, open to new delivery methods. The national poll, conducted for AMS by Omnitel, the weekly omnibus survey of GfK NOP of Princeton, N.J., shows that listening to the radio remains prevalent. Almost two-thirds (64%) say they listen to the radio daily. More than two-thirds (69%) are listening to the radio more or about the same as they were five years ago. And 84% expect to listen to the radio more or about the same as they do now in 2012. Almost two-thirds polled (64%) said radio is important in their everyday lives.