Viacom and Yahoo formed a multi-year partnership in which the search giant will serve as the exclusive provider of sponsored search and contextual ads to Viacom's 33 broadband sites, including
MTV.com, VH1.com, Nickelodeon.com, comedycentral.com and BET.com. Said Judy McGrath, chairman/CEO of MTV Networks: "...this deal with Yahoo increases the monetization of our growing online
portfolio."
