Dell Quietly Names First-Ever CMO As Part Of Founder's Reorg
Company spokesman Dwayne Cox confirmed Jarvis' appointment, saying Jarvis, who began work on Monday, will be responsible for all Dell marketing activity globally.
"Michael [Dell, the company's founder and CEO] specifically wants him to focus on developing and implementing a marketing strategy that fully leverages the value and the international awareness of the Dell brand," Cox told Media Post. Cox declined comment as to which advertising and marketing agencies Jarvis would work with in his endeavors.
Jarvis performed a similar role at Oracle, where he was CMO and worked for 14 years, Cox said. Most recently, Jarvis founded technology marketing consultant Think Simple. Jarvis also will be "developing and implementing a global marketing organization for Dell, which is all new for the company," Cox said, explaining that the creation of the CMO post is part of Michael Dell's publicly discussed evaluation of how the company was reaching the customers.
"The direct model is how we operate, but [Michael Dell] indicated that he was evaluating all alternatives from distribution and manufacturing to best reach our customers," Cox said. Reconnecting with and redefining the relationship with consumers has been a priority of Michael Dell's since his return to office.
He created a suggestion forum called IdeaStorm, an online community for customers to post their ideas about products. Upon announcing its launch, Michael Dell said, "We are at our best when we are hearing directly from our customers. We listen, learn and then improve and innovate based on what our customers want. It's one of the real advantages of being a direct company."
Recent Marketing Daily Articles
-
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings, up 36% year-over-year, according to ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ...
Be the first to comment on "Dell Quietly Names First-Ever CMO As Part Of Founder's Reorg "
Leave a Comment