mtvU, MTV's 24-hour college network, and Internet video specialist ROO have joined forces to offer a video player and customizable video channels to the 510 online college newspapers in mtvU's College
Publisher network. Each of the network's student-run publications will now have free access to a variety of on-demand content channels -- including news, sports and entertainment from sources such as
AP and Reuters. mtvU reaches an average of 5 million unique users each month.