Meredith To Study Consumer Approach To Home Improvement

  • May 10, 2007
Meredith Corp., which publishes such magazines as Better Homes & Gardens and Family Circle, says it has begun the largest-ever study of how consumers approach home improvements products.

Called HomeSight, and developed in partnership with CNW Marketing/Research, Portland, Ore., the research will draw on an ongoing series of telephone interviews (totaling 723,493 respondent households), and continuously add14,000 monthly telephone interviews, tracking home improvement projects from start to finish.

--Sarah Mahoney

Next story loading loading..