• May 16, 2007

Nissan's* Infiniti luxury division is launching a golf-themed marketing effort this week, centering on ads running on video screens in office-tower elevators.

The "Design your perfect drive" effort launches on Captivate's digital screens in office towers across Toronto (Vancouver and Calgary launching May 21). The effort directs viewers to participate in a "Golf Swing Analysis" event in select premiere downtown office towers, where Infiniti staff and vehicles will be at events, along with staff from golf-equipment maker Taylor Made.

A web site, designingtheperfectdrive.com, supports with sweepstakes including Infiniti/Taylor Made prizes, info and an interactive putting game.

Infiniti ads on Captivate's network of office elevator screens in May and June will complement PGA season golf news content on Captivate.

--Karl Greenberg

*The headline and article have been amended to correct an error.