Commentary
JWT Exec: Digital Expertise Just Around Corner
- by Gavin O'Malley , Staff Writer @mp_gavin, June 18, 2007
What's the answer for agencies in dire need of digital expertise? Wait, says Colleen DeCourcy, chief experience officer at JWT.
"We have 24 months before finding digital talent becomes really easy," DeCourcy explained during the American Association of Advertising Agencies' first-ever Digital Conference last week. "The talent battle is going …
Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.
