Gillette Uses Sports Stars For First Global Ad

  • July 10, 2007
Gillette launched the first global advertisement featuring the Gillette Champions: the world's no. 1 ranked golfer, Tiger Woods, tennis player Roger Federer, and FIFA World Cup winner Thierry Henry. The television commercial, titled "Today," marks the first time the three sports stars have appeared together in an ad. The 30-second spot will begin to roll out this month in select markets and to 100 countries next year. Creative was handled by BBDO New York.

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