AutoTrader Green will be the first publication focusing exclusively on fuel-efficient vehicles. The new magazine will also include editorial content about different types of fuel-efficient cars and trucks, including Alternative-Fuel Automobiles such as hybrids.
The company, a subsidiary of Cox Auto Trader, publishes 341 auto and light truck titles, including Truck Trader, Collector Car Trader, and Corvette Trader, with circulation of 3.5 million per week.
--Karl Greenberg
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