East Side, West Side: Diageo Posts Smirnoff 'Tea Party' Sequel

A new Smirnoff "Tea Partay" video was posted on YouTube on Thursday, designed to pit a certain East Coast lifestyle against a cliché of the West Coast and raise awareness of Smirnoff's line of malt beverages.

"Green Tea Partay" features "Boyz N The Hillz" in a satirical rap that responds to 2006's "Raw Tea Partay," which featured "Prep-Unit." The sequel centers on the West Coast's "green" lifestyle and introduces Diageo's Smirnoff Raw Tea Green Tea.

The East Coast version, complete with pink and green Polo shirts, emphasized the refinement of old New England; the West Coast response features open shirts, no shirts and shell necklaces.

While a bunch of white dudes posing as black gangstas was wickedly amusing in the East Coast preppie version, white L.A. dudes don't quite bridge the gap. In the new video, the dudes get massages, eat tofu chowder instead of clam, and surround themselves with sultry babes in bikinis--although in one shot, it looks as if East Coast Buffy has switched teams ("Turns out, she likes the green tea").

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One scene paints the picture well. One of the Boyz, working out in a gym, raps, "I'm lookin' in my mirror for my daily affirmation, Skin still glowing from my microdermabrasion."

Last year's rap video spoof, in which blue-blooded homies rapped about their high-living lives, debuted on Aug. 2 as well and raced around the Internet, garnering more than 3 million hits on YouTube as well as the Golden Lion at Cannes and the Award for Advertising Excellence by the Association of Independent Commercial Producers.

Smirnoff's tea-flavored malt beverages come in lemon, raspberry and green tea. Norwalk, Conn.-based Diageo is the world's leading premium drinks business.

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