News Brief
MasterCard, US Airways Offer Discount Travel
Aug 20, 2007, 5:00 AM
US Airways and MasterCard are teaming to promote last-minute trips to Europe this fall as well as getaways to the beaches of Mexico and the Caribbean.
Backed by advertising in newspapers such as the Philadelphia Inquirer, Washington Post and New York Post, the promotions are also being touted with ads on Google as well as PR.
The European destinations offer consumers savings of up to 20% and 20,000 bonus miles on tickets purchased with MasterCard, while consumers can save 5% and get 5,000 bonus miles by traveling to the beaches.
A special site, usairways.com/mcbeach, has been set up for consumers to use when making reservations.
--Nina M. Lentini
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