• October 9, 2007

Patricia Hrotko has been named SVP/marketing at Sterling National Bank. She will lead marketing efforts to continue to enhance Sterling's core brand as a leading community bank and full-service small business lender.

New York-based Sterling National Bank, a subsidiary of Sterling Bancorp, is expanding its marketing capabilities to take greater advantage of opportunities in the small and mid-sized business markets, says John Millman, president of Sterling Bancorp.

Hrotko will work with all of the bank's businesses to increase its profile among constituents in core markets and regions through a wide range of new marketing initiatives, he says. She will coordinate Sterling's advertising campaigns, online presence and direct marketing efforts. She will also work directly with DPR to develop media strategies and thought leadership campaigns for Sterling's executive team.

Prior to joining Sterling, Hrotko was the VP/director of marketing for First Morris Bank & Trust in Morristown, N.J.--Tanya Irwin