StarLink Worldwide, the spunky alternative media services brand within Starcom MediaVest Group, has changed its name to Spark Communications. The new name is intended to connote the agency's ability
to deliver "the speed and agility necessary to win in the digital marketplace." The name change comes as Spark takes on a new, larger office space at Chicago's famed Merchandise Mart, newly refined
processes for what the agency described as "talent acquisition" and "aggressive digital immersion programs."
