• October 17, 2007

Chevrolet of Europe has tapped Amsterdam-based StrawberryFrog to launch its new Aveo B-segment car in Western, Central and Eastern Europe.

The appointment was made after a two-way pitch against an unnamed Europe-based agency. The budget is undisclosed.

The car was unveiled at the Frankfurt Motor Show last month, and will be available at dealerships in the spring.

StrawberryFrog's brief is to produce an integrated campaign that will run across all European territories.

Brian Caffarello, Chevrolet Europe advertising manager, said in a release, "StrawberryFrog's fresh non-traditional approach to the brief captured the essence of the Chevrolet brand and the personality of the new Aveo. We were impressed by how quickly StrawberryFrog understood our brand and customers--both strategically and creatively."

--Karl Greenberg