Monster Will Launch Service During Super Bowl Spot

  • January 21, 2003
Monster yesterday announced the national launch of Monster Skilled & Hourly. The offering provides a way for job seekers to search for and apply to a wide range of employment opportunities in any industry - from food service and healthcare to retail and trucking. As part of the national rollout, Monster, the flagship brand of TMP Worldwide Inc., will debut a 30-second spot focused on the Skilled & Hourly initiative during Super Bowl XXXVII, demonstrating that Monster Works for Everybody. As part of a multi-platform marketing blitz to promote its brand expansion, Monster will debut a 30-second spot during Super Bowl XXXVII, appealing to both job seekers and employers. The spot, created by Arnold Worldwide, marks Monster's fifth consecutive year as a Super Bowl advertiser and will focus on Monster's ability to connect job seekers at all levels with employment opportunities in a wide range of industries. The Super Bowl spot will also feature notable country music deejay and songwriter Bill Mack as the voiceover.

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