• March 28, 2008

Gillette will use golfer Tiger Woods to tout its Gillette Fusion via a nationwide search to find someone who can perform a "ball sport" feat. The Gillette Fusion "Search for the Next Phenom" competition dangles a $30,000 cash prize.

The contest, running through June, supports the launch of Gillette's Fusion Phenom.

Prospects must record a 90-second video showcasing their abilities, and upload it to youtube.com/gillettephenom. YouTube viewers vote via an online process. There will also be live events this spring in 10 markets, including Atlanta, Dallas, Houston, L.A., Chicago and New York.

--Karl Greenberg