Spirits maker Courvoisier's "Find Greatness Within" campaign will team with apparel company Lifted Research Group to build temporary co-branded "pop-up stores" in retail spaces across key markets.
The first store will launch on April 17 in Los Angeles and will feature Courvoisier-branded apparel designed by Jonas Bevacqua. An integrated marketing campaign supporting the initiative will include
VIP launch events, customized micro site, online advertising, in-store promotions, a consumer style guide and a sweepstakes.
