Starcom MediaVest Group has debuted a new unit, SMG Performance Marketing, charged with oversight of performance marketing expertise throughout the SMG network. Clients include The Coca-Cola Company
and GM. SMG PM brings together the SMG Search, Halogen, and SMG Directory Marketing under one umbrella. Executive vice president/managing director Nancy Mullahy expands her current duties for
Coca-Cola to serve as director of the new unit.
