• June 10, 2003

Bravo is relaunching its arts education initiative, Bravo On With The Show, as a multi-layered affiliate community relations campaign catering to operator communities of all sizes. The new outreach effort, Bravo On With The Show: On Broadway ... See Who You Can Be, features an opportunity for youngsters to be trained for and appear on Broadway. The program will send 30 winning students ages 10-17 from cable systems across the country to New York City for theatrical training from experienced Broadway professionals culminating in a live performance by participants on a Broadway stage. The campaign, exclusive to cable operators, offer opportunities for affiliate community relations, marketing and local ad sales.

"Bravo is dedicated to providing operators with meaningful community campaigns that reflect our mutual interest in theater arts and schools. This campaign is an opportunity to strengthen community relations, drive ad sales revenue and offer an exciting, once-in-a-lifetime opportunity to youngsters," said Erica Conaty, vice president of marketing for Bravo.