• June 10, 2003

Vita Harris, EVP, director of Strategic Planning and Research at Draft New York, has been elected to the agency's board of directors. "Vita has proven to be one of our not-so-secret weapons when it comes to broadening our relationships with current and prospective clients, helping to take Draft New York's role with clients to a far more strategic realm," said Laurence Boschetto, president and chief operating officer of Draft New York, in making the announcement. "With her broad category expertise, it's no wonder that Vita and her team positively impact every account in-house," said Boschetto. "And as a primary author and shaper of Draft's proprietary Behavior Path MarketingSM process, Vita has helped Draft build a compelling, powerful platform that has prospective clients eager to work with us and current clients expanding our responsibilities." Draft New York has had several significant new business wins over the past year, including Bank of America, and Showtime. The company's Behavior Path MarketingSM process, drawing on more than 25 years of quantitative data and limitless consumer and business-to-business insights gleaned across categories, leads the firm to unparalleled customer insights and creation of integrated marketing programs that successfully and consistently move people and build brands. Harris joined Draft in 1996 with more than 13 years of experience in research and planning at N.W. Ayer, Ted Bates and Saatchi & Saatchi Compton, working with such clients as AT&T, Gillette, Citibank, Mars, Inc., Miller Brewing Company, the U.S. Navy, British Airways, Philips Electronics, Colgate-Palmolive and Avis .