News Brief
Bank Of America Takes Up Collection In Ads
May 20, 2008, 5:00 AM
Bank of America uses consumers' collections - from rusty tractors to bottle caps to records - to show how money can similarly be saved in the latest round of commercials in its "Bank of Opportunity" advertising campaign.
Another commercial, touting the bank's Keep the Change savings programs, asserts that consumers have saved more than a billion dollars since the program launched two years ago.
"Our new campaign underscores Bank of America's commitment to creating opportunities that help people get back to the basics of disciplined saving, careful budgeting and monitored spending. The new creative also illustrates America's energetic and action-oriented culture of pursuing and achieving worthwhile endeavors like building a strong financial foundation," said Anne M. Finucane, CMO, Bank of America, in a statement.--Aaron Baar
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