News Brief
Celtics' Garnett Latest To Star In Verizon Campaign
May 23, 2008, 5:00 AM
Kevin Garnett, the Boston Celtics superstar forward, is the latest celebrity to appear in Verizon's "This is FiOS; This is Big" campaign, which broke back in February.
This ad promotes FiOS TV's Home Media DVR, which allows customers to record videos on one television set, then view them others throughout their home, and closes with a skinny little Verizon tech guy trying to give Garnett a fist-bump. At this point, Verizon's all-digital FiOS TV service is available to more than 6.5 million homes in 13 states.
--Sarah Mahoney
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