• June 12, 2008

GameStop Corp., Grapevine, Texas-based video game retailer, has retained The Marketing Arm as its promotions agency of record.

The Marketing Arm, an Omnicom Group agency, will develop fully integrated promotional events for GameStop, including in-store experiences and merchandising.

The agency will also manage direct and partner marketing, and wireless and interactive promotions, as well as develop content for GameStop TV, the retailer's in-store TV network.

--Karl Greenberg