â€œWe use close rates (really conversions,â€ said Pike. â€œBut we're trying to migrate away from that.â€
Then, â€œThere's net promoter rate -- Is it improving our brand equity?â€
Finally, â€œGross margin dollars per year (We hope to bring that down to per customer per year,â€ said Pike. â€œLooking at bottom line revenue, rather than top line revenue.â€
â€œWe used to use impressions,â€ Pike added.