• by David Goetzl  @dgoetzl, June 24, 2008

IMG, the traditional athlete representation agency that is moving even more aggressively into program marketing and ownership, said it has reached a deal with Fox to distribute sports programming internationally.

The deal calls for the IMG Sports Media division to exclusively distribute more than 3,000 hours of catalog material from Fox Sports International.

The agreement takes effect July 1.

Content available to IMG includes the college football national championship game, Big Ten basketball and football games, action sports from Fuel TV and Fox Soccer programming.

Michel Masquelier, executive vice president at IMG Media, said the company will leverage "extensive relationships with broadcasters" to gain max exposure for the FSI programming.

IMG has operations in some 30 countries.