Consumers enter at Valpak.com or marthastewart.com/cookingschool, where they can spin a prize wheel and have a chance to win one of more than 150 prizes, including copies of the new book and cooking tools.
Martha Stewart will be featured on 43 million Valpak blue envelopes through Nov. 7 to promote the sweepstakes. The promotion generated more than 43,000 entries in the first 12 hours of being announced, the companies said.--Nina M. Lentini