• November 3, 2008

San Mateo, Calif.-based Adap.tv, creators of OneSource, a platform to help publishers fully monetize their online video content, has launched a product designed to extend the capabilities of top ad display management systems--DoubleClick DART and Microsoft Atlas AdManager--to serve ads onto video.

Using Adap.tv OneSource, online publishers can extend the functionality of display management systems such as DART and Atlas.

The Adap.tv OneSource video ad-serving solution has no setup fees or integration costs. For publishers that want to sell and manage their own video ads, this may represent a considerable amount of savings over installing a dedicated video ad server.--Gavin O'Malley